
MEET SHANNON
I’m here to be your guiding light through the marketing landscape, helping your business find its path to growth.
With over two decades of experience, I’ve learned how to turn big ideas into reality through strategy, creativity, and execution. Whether you’re looking to boost brand visibility, drive more traffic, or connect with the right audience, I’ll work with you every step of the way to develop a tailored strategy that meets your unique goals and drives lasting growth.
My Work in Numbers
150+
Marketing campaigns & programs I’ve led and/or contributed to
57
Brands I’ve had the pleasure to collaborate with
20+
Years of integrated marketing experience
A journey of experience that shapes how I can help your business thrive:
Bringing Big Agency Experience to Small Business Growth
With over two decades of hands-on experience with major brands like Barbie, Toyota, Pepsi, and Travel Oregon, I’ve honed the ability to connect brands with the right audience in a way that leaves a lasting impression. It’s not just about crafting strategies—it’s about making sure your message reaches the people who matter most to your business in order to drive sustainable growth. This experience has shaped my understanding of marketing at the highest level, but it’s the transition to helping small businesses that’s truly transformed my approach. I understand the unique challenges you face and how important it is to get it right, from big-picture strategy to making it all happen on the ground.
Where Deep Discovery Meets Meaningful Progress
Throughout my career, I’ve learned that success comes from listening closely, collaborating openly, and continuously optimizing for meaningful impact. I don’t believe in telling you that things are broken—I’m here to help uncover the untapped opportunities for growth. My process starts with a discovery phase where we dig deep into your business to understand what’s truly working and where a fresh perspective or slight adjustments could help you reach your next milestone. Together, we’ll focus on what matters most to your brand, ensuring that every decision drives you closer to your goals.
Turning Complexity into Simplicity is My Superpower
I’ve worked with enough brands and seen enough marketing chaos to know that it can feel overwhelming. With so many platforms and strategies out there, it’s easy to get lost in the noise. But I’ve also learned that marketing doesn’t need to be complicated. Together, we’ll break down the clutter and focus on what really moves the needle. We’ll build, test, learn, and optimize—creating a clear, actionable plan that helps your brand stand out in the right way. I specialize in making the complicated easy.
Tracking What Works, Optimizing for Long-term Impact
Over the years, I’ve learned that it’s not about creating strategies for the sake of it—it’s about delivering practical solutions that actually make a difference. While success and impact don’t always happen overnight, I focus on what’s going to move your business forward, from increasing visibility to attracting more leads and growing your online presence. By tracking performance and adjusting along the way, I make sure that every step we take is purposeful and drives real, measurable results. It’s about progress over perfection, taking consistent steps forward toward lasting growth.


Industry Portfolio:
Retail | Non-Profit | Automotive | Hospitality | Health & Wellness | Finance & Banking | Consumer Packaged Goods | Destination Marketing & Tourism | Film & Production
Client Portfolio*:
Agency Partnerships:
Mattel Inc | Barbie | Toyota Canada | Heart & Stroke Foundation | Pepsi & PepsiCo Foods | PC Financial | Columbia Sportswear Canada | Bermuda Tourism Authority | Travel Oregon | Ottawa Tourism
The Marketing Lighthouse Partnerships:
Ballinran Entertainment | Destin Whales | Destination Stratford | Green Beauty Stratford | Grotto Hair Studio | Mind Your Movement | Simple Dreams | Stratford Trashion Week | The Starlight Stratford | The Sunshine Foundation | The Yoga Chapple | Woodcock Transportation Group | Praia VR | HälsaFusion
*Select clients featured. More available upon request.
The Values We Live By
We believe in doing things the right way, with a focus on what truly matters to your business. These values shape everything we do.
Clarity
Making the complex world of marketing simple and stress-free for you—so you don’t have to figure it all out yourself.
Honesty
Being open, honest, and staying true to our values in everything we do, making sure you can always trust us to have your best interests at heart.
Creativity
Creating innovative solutions that solve your unique challenges and make your brand stand out in a competitive market.
Communication
Meaningful dialogue to foster strong relationships and ensure that everyone is aligned toward common goals.